2025 — Website · Branding · E-commerce
A Little Surprise for Them
Anonymous, unforgettable, hilarious surprises.

- Role
- Design & Build
- Client
- Own product
- Year
- 2025
- Scope
- Website · Branding · E-commerce
Anonymous, unforgettable, hilarious surprises.
Context
Context
Gifting is usually slow and serious — a form, a cart, a checkout, a tracking number. The idea was to strip it down to the fun part: pick someone, pick something ridiculous, hit send, stay anonymous.
The problem
The problem
The surprise dies when the flow gets in the way. Too many steps, too many fields, and the moment of "what did I just send?" never lands. The challenge was making the whole thing feel like a prank, not a purchase.
Approach
The approach
A quick, clear flow: choose the target, choose the surprise, send it — anonymous by default. Copy and visuals keep it playful so the sender smiles before the recipient ever does.

Outcome
Outcome
A fun-first anonymous gifting site, live at onakucukbirsurprizyap.com.
