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2025Website · Branding · E-commerce

A Little Surprise for Them

Anonymous, unforgettable, hilarious surprises.

A Little Surprise for Them — cover
Role
Design & Build
Client
Own product
Year
2025
Scope
Website · Branding · E-commerce

Anonymous, unforgettable, hilarious surprises.

Context

Context

Gifting is usually slow and serious — a form, a cart, a checkout, a tracking number. The idea was to strip it down to the fun part: pick someone, pick something ridiculous, hit send, stay anonymous.

The problem

The problem

The surprise dies when the flow gets in the way. Too many steps, too many fields, and the moment of "what did I just send?" never lands. The challenge was making the whole thing feel like a prank, not a purchase.

Approach

The approach

A quick, clear flow: choose the target, choose the surprise, send it — anonymous by default. Copy and visuals keep it playful so the sender smiles before the recipient ever does.

A Little Surprise for Them
Fig 1 — quick, anonymous, fun-first gifting

Outcome

Outcome

A fun-first anonymous gifting site, live at onakucukbirsurprizyap.com.

Credits

Design & Build
Ozan Kılıç